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Thursday, June 18, 2009

You got GameStop in my App Store!


With the release of iPhone OS 3.0, Apple has issued new iTunes Store Terms & Conditions, and one section in particular has me intrigued:

"PRE-ORDERS

By pre-ordering Products, you are authorizing the iTunes Store to automatically charge your account and download the product when it becomes available. You may cancel your pre-order prior to the time the item becomes available, by going to your Account page and clicking Manage Pre-Orders on your computer, or in the downloads section on your iPod touch or iPhone. Pre-orders purchased from your computer can only be managed and downloaded on your computer."

Could it be that we'll soon have virtual cashiers asking us if we want to pre-order the latest app every time we download something from the App Store?

Seriously, though, with in-app purchasing now available in OS 3.0, could we start seeing pre-order incentives for the latest iPhone games? Pre-order the latest Tower Defense game and receive an exclusive tower or free level? Pre-order the latest racing game and receive an exclusive additional car or track? The possibility is there, and I have to say that I think it could be interesting to see where it goes.